Sellers
A Strategic Approach to Selling Your Home
In the Bay Area, preparation matters. We pair strategic marketing and skilled negotiation with a proven approach to preparing your home—so it stands out, attracts the right buyers, and commands top value.
Our Process
Strategy and Planning
We begin by defining clear goals, timelines, and a tailored game plan. Drawing on past results and property-specific bids, we provide a thoughtful, informed budget to guide your decision-making about what improvements to make.
Every choice we recommend is always made with the goal of getting you the highest return possible. By innovating and refining our process with each transaction, we move forward with creativity and efficiency.
Preparation and Value Creation
Preparing the home is the first and most important stage of marketing. Once the budget is set, we coordinate and manage contractors, oversee improvements, and handle inspections—ensuring every detail is addressed with precision.
In the home preparation process, we are a team with our sellers. We can recommend first rate contractors and talented designers who all have their fingers on the pulse of the market. And they are all there to serve your interests. Our goal is make the process easy for you.
We’ve updated over 100 homes and when you hire us, you get us – our energy, our unwavering support and personal service, and our great track record.
Launch and Marketing
We implement strategic pricing, targeted pre-marketing, and a comprehensive digital and print campaign, culminating in a strong MLS launch designed to maximize exposure and buyer demand.
Excellent marketing can significantly impact the value of your home. Our team of photographers, local interior designers, graphic designers and social media gurus tailor our marketing plan to your property. We craft our marketing with sparkle and attention to detail, incorporating:
- Individual property website
- Stellar professional photos
- Floor plans that calculate the home’s square footage
- 3D renderings
- Social media ads
- Full page advertisements in local newspapers
- Targeted email marketing campaigns
Contract to Closing
A well priced home sells for more. According to a Compass analysis of three years of Bay Area data, homes that needed a price reduction sold for 8% less per square foot than those priced right from the start. With our extensive market expertise, we price your home to attract buyers and achieve the best possible return.
Once in escrow, we manage every final detail—from preparing the home for its next owner to guiding you through a smooth, seamless closing with our exceptional escrow partners.
Compass' Powerful Suite of Tools
Compass’ significant investment in technology means you benefit from powerful, ever-evolving tools that streamline your sale and put real data behind every step. Here’s a look at four of many unique resources that you get to leverage when you work with us.
Tap into funds available to Compass Sellers with Compass Concierge. Get fronted for the cost of home improvement with zero due until closing.
With CompassOne you have a seamless dashboard to track progress, view market analyses, observe the market competition, sign paperwork and more.
Our Buyer Demand tool shows how pricing decisions impact your home’s exposure, using real-time data from buyers actively working with Compass agents to guide smarter, more strategic pricing.
With Reverse Prospecting we can see which Compass agents have clients actively viewing your home’s listing and contact them with targeted messaging.
Our Three Phased Marketing Tactic
Selling your home is one of the most important decisions you’ll ever make. Enjoy the freedom to market your home on your terms—at your pace and in line with your priorities.
Validate Our Pricing Strategy
Start by pre-marketing your home as a Compass Private Exclusive within our network of top Compass agents and their serious clients. Gather honest feedback on pricing and make adjustments before going public – without being exposed to negative metrics that impact your home’s value.
Generate Early Demand
Publicly launch your home on compass.com as a Compass Coming Soon to build buyer anticipation and interest. All inquiries will come directly to us – rather than other agents who may prioritize their listings.
Launch Listings On All Public Sites
Backed by a validated pricing strategy and early demand, feel confident knowing your home is positioned for the strongest possible result when it goes live on all public websites
Before & After
This exceptional Mountain View home received all the changes needed to make it turn-key and beautiful! Take a peak at the transformation we accomplished.
3880 Vineyard Dr. tucked in the hills of Redwood City had everything a buyer would want. This property boasts tons of extra space for an office or guest room, as well as a large covered deck outside. With some updates […]
We partnered with the trustees to completely reimagine this home—modernizing systems and elevating finishes throughout. The strategic investment generated multiple offers and a final sale 11% higher than comparable homes on a price-per-square-foot basis.